Phocas Financial (named for Saint Phocas, the Gardener)
The Phocas Financial ("Phocas") investment team has successfully managed money for
individuals since 1986, and for large institutions, including some of our nations' largest
pension funds and banks since 1996. This gives Phocas' individual clients direct access
to investment experience and sophistication that is rarely available to individual
Your Objectives and Investment Context
Each of our clients has a unique life situation with their own investment goals, risk
tolerance and tax situation. We meet to discuss your life, your objectives and family
situation, your values and how your financial needs might change over time. Your
resulting portfolio will match your needs, and maximize long-term capital appreciation,
while minimizing unnecessary risk and taxes.
Investment Selection and Philosophy
Phocas selects U.S. stocks, including real estate investment trusts ("REITs"), and income
securities based on in-depth research and sophisticated analyses of individual companies
and the sectors in which they operate.
For other investment types (or "asset classes"), such as international equities, we may
select mutual funds and/or exchange traded funds ("ETFs") with managers whose investment
discipline meets our standards. We are not seeking home runs, which comes with the risk
inherent in swinging for the fences.
Instead, we find funds that have over time had above-average returns. We also select
funds that have appropriate fees for the services that they provide. For example, mutual
funds that invest in large, well-covered stocks should charge a much lower fee than a fund
that invests in emerging markets.
We believe that our disciplined approach, and our emphasis upon fundamental investment
value, is optimal to create wealth for our clients in the long term.
We understand that most people measure risk not just by overall fluctuations or
volatility, but also by the probability of losing money. We minimize business risk by
focusing only on those companies with strong balance sheets, solid histories of generating
earnings and cash flow, and which are leaders in their industries. We seek to reduce risk
by being disciplined about the valuations at which we buy and sell investments. Our
models give us reliable indications of the risks of investments we consider. We aim to
maximize returns without taking on unwanted risk.
Fees and Transparency
Phocas charges a management fee that is highly competitive. All professions use a lot of
jargon as internal shorthand. We try not to subject you to internal references that
might be handy for us, but less relevant for you. As part of our belief in full
transparency, we try to avoid jargon and speak like normal people.
Is Your Money in the Right Hands?
When we look at a potential client's existing portfolio, we almost invariably see one or
more of the following:
- Too much or too little risk;
- Lack of diversification within and across asset types;
- Mutual funds with high fees;
- Mutual funds with poor performance; and
- Investments that represent a conflict of interest, for example, mutual funds that pay
the financial adviser for their business, or investments in the firm's own mutual funds.
Learn more about our Investment Process...